Marketing

It’s Not Easy Being Geek – Except Here And Now at SxSW

March 10, 2012 10:59 pm | no comments

Pedicab at SXSW in Austin, TX (Wayne Kurtzman photo) To paraphrase the very social Kermit the Frog, It’s Not Easy Being Geek. That is unless you are among...

8 Tips on Preparing for SxSW

February 12, 2012 10:02 pm | 5 comments

The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block...

Coca-Cola Pops Content Vision

February 7, 2012 9:02 pm | 3 comments

I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s...

Post Voteum: Social Analytics, the NH Primary, Google & Facebook

January 14, 2012 11:56 am | no comments

So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad....

Gamification is Productivity, NOT (Just) Fun and Games

January 6, 2012 10:37 pm | 2 comments

As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger...

Top Actionable Uses of Social Media

August 29, 2011 8:21 pm | no comments

Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This...

Klout Gets LinkedIn; Facebook Pages

June 22, 2011 9:04 pm | no comments

Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and...