by Wayne Kurtzman | Oct 27, 2016 | Customer Experience, eCommerce, Marketing
It seems obvious: if you have a “buy” button on your web or social sites, why don’t you have a “resolve” button? The answer is also painfully obvious. The question was posed by Scott Carr, CEO of Modria who joined Bryan Kramer on a recent #H2HChat (Human to Human...
by Wayne Kurtzman | Sep 14, 2016 | augmented reality, featured, Marketing, mobile
The best part of waking up is having a coffee buddy to share the first cup of the day with. We are not far from being able to have a customized buddy right on your coffee cup. The technology and likely the information about you needed to personalize your new buddy is...
by Wayne Kurtzman | Aug 23, 2016 | Marketing, Social Media
“The internet is a place”, Jeff Jarvis said some time ago. The web has become a place where people learn, act, react, transact and affect transitions in real time, and often as a group. Social media tools make that collaboration possible. If you are just listening...
by Wayne Kurtzman | Jun 29, 2016 | Customer Experience, eCommerce, economy, Marketing, Social Media
The sales funnel: It’s a simple, elegant metaphor for a customer’s journey. To this day, companies allocate resources based on that 1898 visual metaphor. Only customers don’t buy that way anymore. Not B2B or B2C. Advertising advocate Elias St. Elmo Lewis is credited...
by Wayne Kurtzman | Mar 24, 2015 | augmented reality, Content, economy, featured, Geolocation, Marketing, mcommerce, mobile, SxSW, wearables
This post originally appeared on The Pitney Bowes Corporate Blog. The South by Southwest (SXSW) interactive conference in Austin, Texas is where the creative techs from virtually every industry come to share and learn what they are doing, and what will become...
by Wayne Kurtzman | Oct 27, 2014 | Marketing
Disruption is becoming an expectation in the emerging economy. The so called “middleman” jobs are disappearing and an economy of collaboration based on P2P (person-to-person or peer-to-peer) relationships are clearly emerging. From Uber and 3D printing to...
