Coca-Cola Pops Content Vision
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s...
Marketing
Post Voteum: Social Analytics, the NH Primary, Google & Facebook
So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad....
Gamification is Productivity, NOT (Just) Fun and Games
As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger...
Top Actionable Uses of Social Media
Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This...
Klout Gets LinkedIn; Facebook Pages
Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and...
Periodic Table of Search: The Elements of SEO and SMO [Infographic]
Click to Enlarge - The Elements of SEO from SearchEngineLand I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source...
Measure Expressions, Not Impressions
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the...
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Raul Colon: I had never thought of the behavior I have of moving from one screen to anothe...
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WayneNH: Thank you, Barbara. You really nailed it: " it all lies in the importance of lis...
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Barbara Hannan: As someone who had planned to attend this year and at the last minute could not...
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