Marketing

New Waze: Community-Sourced Traffic Revisited

New Waze: Community-Sourced Traffic Revisited

“Watch out! Accident ahead!” I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a local road. Not a bad way to revisit the app that I first reviewed just over two years ago.  The app has cleared two major hurdles: critical user mass and […]

By December 29, 2012 0 Comments Read More →
MultiScreenism: 4 Reasons You Need to Pay Attention Now

MultiScreenism: 4 Reasons You Need to Pay Attention Now

We are now multi-screen buyers and decision makers. “ 90% of our media consumption occurs in front of a screen”, according to research presented at a Google developer conference, and posted on the Think With Google site. First and foremost, we now live in a mutli-screen world and the time to pay attention is now, because customer behaviors are/have […]

By November 23, 2012 1 Comments Read More →
Five Marketing Lessons from Alaska

Five Marketing Lessons from Alaska

When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like the gold mine for these takeaways, if you’ll pardon the pun. After two weeks of watching the sunset at 11PM, visiting with people from Anchorage, to Denali National Park to and the Tlingit of Icy Straight Point I came […]

3 Tips Business Event Planners Must Learn from Political Conventions

3 Tips Business Event Planners Must Learn from Political Conventions

Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the hall.  The cardinal sin of a conference, be it SXSW, DMA or My Little Pony […]

By September 5, 2012 0 Comments Read More →
It’s Not Easy Being Geek – Except Here And Now at SxSW

It’s Not Easy Being Geek – Except Here And Now at SxSW

To paraphrase the very social Kermit the Frog, It’s Not Easy Being Geek.  That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We’re not just talking about people who bask in the glow of their cell phone, but who are […]

Coca-Cola Pops Content Vision

Coca-Cola Pops Content Vision

I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the “creative agenda”. It’s their blueprint. It should be yours as well. Just change a few […]

Post Voteum: Social Analytics, the NH Primary, Google & Facebook

Post Voteum: Social Analytics, the NH Primary, Google & Facebook

So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however, render some very important insights […]