20130827FB_NHICCAllFacebook reported (via Mashable) that Facebook will launch shared photo albums within the next few days. You and your friends can share your favorite event photos to the same album, which will increase the number of measured interactions into the Facebook Social Graph providing even more complete connection data. When this features rolls to company pages, it will bring opportunities for marketers – each with their own opportunities and potential headaches.

User Generated Content (UGC)

Engaging people in a way they feel comfortable is key to generating awareness and can lead to positive brand buzz. Facebook shared photo albums will help generate UGC in comfortable surroundings, but who will own the rights and  how can companies identify copyrighted material?

 More Options for Real-Time, Location-Based Marketing

People are sharing content, mostly by mobile devices, many from a single location – what offer can you make them now to make they buy? For example, if your store is down the block from  an event venue, what offer can you share with them midway through a concert, ball game, etc. to get them to your door? Even better, what offer can you make to ensure they buy or ask for more information from their phone RIGHT NOW?

Say you are a B2B attending a trade show – or perhaps NOT attending the same show.  You are retweeting major content from the event  and monitoring the hashtag for the event, looking for people sharing photos from the event. What special offers can you make directly, one-on-one, to people attending the show – or even those with an interest in the show.

 Attributable Analytics

One of the benefits of social media promoted content is the ability to fail quickly and get to succeed quickly – and relatively cheaply. Once they like your page, or click on your offer, you now have entered the customer into the top end of the funnel and could be on their way to becoming an advocate. And advocates are priceless friends in the social world.

However, the feature needs to be rolled to company pages first.




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