From Story to Narrative: The Next Content Challenge
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking...
Content
Five Marketing Lessons from Alaska
Denali (Mount McKinkley). Wayne Kurtzman photo. When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like...
3 Tips Business Event Planners Must Learn from Political Conventions
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should...
Coca-Cola Pops Content Vision
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s...
Top Actionable Uses of Social Media
Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This...
Google+ Project Reinvents Community
In a limited beta today, the Google+ project adds several new layers of community. Here’s a quick summary with more coming soon. The features are designed...
Periodic Table of Search: The Elements of SEO and SMO [Infographic]
Click to Enlarge - The Elements of SEO from SearchEngineLand I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source...
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