Content

Coca-Cola Pops Content Vision

February 7, 2012 9:02 pm | 3 comments

I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s...

Top Actionable Uses of Social Media

August 29, 2011 8:21 pm | no comments

Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This...

Google+ Project Reinvents Community

June 28, 2011 9:05 pm | no comments

In a limited beta today, the Google+ project adds several new layers of community. Here’s a quick summary with more coming soon. The features are designed...

Periodic Table of Search: The Elements of SEO and SMO [Infographic]

June 4, 2011 10:07 am | 1 comment

Click to Enlarge - The Elements of SEO from SearchEngineLand I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source...

What the Navy SEALs Proved About the Internet

May 8, 2011 9:56 pm | no comments

Where were you when you heard that a team of Navy SEALs had killed Osama Bin Laden? Many answers include “on Facebook” or “on Twitter,” which proves a...

SxSW: Tech Gets As Personal As the Stories

March 15, 2011 11:35 am | no comments

The beauty of the SxSW Conference is not only are you exposed to emerging trends in how content will be shared, used and interacted with, but it’s with the people...

SxSW 2011: On The Nerdbird

March 10, 2011 7:20 pm | no comments

I started the day at Boston’s Logan International Airport’s Terminal C discussing the upcoming SxSW (pronounced South-by-southwest) conference with a group of...