Content

Content Creating Customers Creating Content

August 20, 2010 7:44 pm | no comments

Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content...

Storytelling For Business

July 5, 2010 4:42 pm | no comments

Since my knowledge management work with several companies, the value of storytelling for business has never escaped me. It is a way of passing lessons down from...

The New Sphere of Influence (To Go, Please)

April 3, 2010 3:30 pm | no comments

How far would you follow a brand you like? How far would the brand go to appeal to you? Dunkin Donuts, Kodak and Comcast are three brands that reached out to me...

SXSW: The Daily Update of the Future

March 14, 2010 1:36 am | no comments

It’s called South by Southwest Conferences and Festivals, written “SXSW” (like the compass point) and for the worlds of music, film and the interactive web,...

B2B Marketing: Trends Away From Leads

March 9, 2010 10:07 pm | no comments

Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re...

Miss my Updates? – A note to YOU.

March 7, 2010 1:43 pm | no comments

Not to worry. We’re pushing through at database upgrade issue with the web host which should be resolved shortly. Then I can bring it up to date… but...

Everyone Has A Printing Press

February 1, 2010 9:26 pm | no comments

What would happen if everyone had a printing press? What would be the outcome of the true democratization of communication? Everyone does have that potential...