by Wayne Kurtzman | Mar 4, 2015 | Content, Social Media, SxSW
The South by Southwest (or SXSW) Festival and Conference is still unlike any event you’ve attended. There are three tracks: film, music and interactive. While over 100,000 people will head to Austin for the music, the conference for all three is made up of...
by Wayne Kurtzman | Jan 16, 2014 | augmented reality, Content, eCommerce, education, gamification, Innovation, LBS Location Based Service, mobile
Each year I write what will be coming for the upcoming year. Everyone does that. So here are the things that aren’t changing, and the implications of not changing. The list is based around two ideas: First. to paraphrase David Armano at Edelman Digital,...
by Wayne Kurtzman | Sep 2, 2013 | augmented reality, Content, LBS Location Based Service, Marketing
The future of search relies on two distinct elements: Explicit and Implicit query – and how users interact with search in general. Implicit query is one of those scary-cool by rapidly emerging technologies. Explicit query is the search you know today –...
by Wayne Kurtzman | Aug 27, 2013 | Content, eCommerce, Feature, featured, LBS Location Based Service, Marketing, mcommerce, mobile, Social Media
AllFacebook reported (via Mashable) that Facebook will launch shared photo albums within the next few days. You and your friends can share your favorite event photos to the same album, which will increase the number of measured interactions into the Facebook Social...
by Wayne Kurtzman | Jun 20, 2013 | augmented reality, Content, eCommerce, education, featured, gamification, Geolocation, LBS Location Based Service, Marketing, mcommerce, mobile
Two months after SXSW, there are several technologies that I am excited about – and interested to see how behaviors will change to adopt them (or not). Of real interest is how the world will deal with the financial implications of these game-changers. Any one of...
by Wayne Kurtzman | May 11, 2013 | Content, Marketing
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking at SXSW 2013 underscored the importance of moving your company from the story to the enterprise. Digital...
