by Wayne Kurtzman | Jun 29, 2016 | Customer Experience, eCommerce, economy, Marketing, Social Media
The sales funnel: It’s a simple, elegant metaphor for a customer’s journey. To this day, companies allocate resources based on that 1898 visual metaphor. Only customers don’t buy that way anymore. Not B2B or B2C. Advertising advocate Elias St. Elmo Lewis is credited...
by Wayne Kurtzman | Sep 3, 2015 | collaboration, economy
I spend much of my day hearing voices in my social media monitoring center, making them actionable using advanced analytics and integrating the learnings into business processes that make an impact – and yet I know this is the beginning of the impact that the...
by Wayne Kurtzman | Aug 7, 2015 | collaboration, economy, Feature, featured
Sometimes, the signs of change are both subtle and obvious at the same time. Clearly, change came for everyone and especially business with the Internet. Social media created connected consumers that are literally changing how business needs to be done. There are a...
by Wayne Kurtzman | Mar 24, 2015 | augmented reality, Content, economy, featured, Geolocation, Marketing, mcommerce, mobile, SxSW, wearables
This post originally appeared on The Pitney Bowes Corporate Blog. The South by Southwest (SXSW) interactive conference in Austin, Texas is where the creative techs from virtually every industry come to share and learn what they are doing, and what will become...
by Wayne Kurtzman | Jan 21, 2015 | augmented reality, economy, education, featured, wearables
While “mutant powers” sounds more “comic book” than technology, the year 2015 seems to have mutant powers of its own. Technology is enabling behaviors that are simultaneously familiar like storytelling and unfamiliar like sharing lives with casual or...
