by Wayne Kurtzman | May 11, 2013 | Content, Marketing
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking at SXSW 2013 underscored the importance of moving your company from the story to the enterprise. Digital...
by Wayne Kurtzman | Jan 23, 2013 | Marketing, Social Media, SxSW
The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in tech before Mashable writes the story; SxSW IS where the now and...
by Wayne Kurtzman | Dec 29, 2012 | gamification, Geolocation, LBS Location Based Service, Marketing, mobile, Review, Social Media
“Watch out! Accident ahead!” I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a local road. Not a bad way to revisit the app that I first reviewed just over two years ago. The app has...
by Wayne Kurtzman | Nov 23, 2012 | Marketing
We are now multi-screen buyers and decision makers. ” 90% of our media consumption occurs in front of a screen”, according to research presented at a Google developer conference, and posted on the Think With Google site. First and foremost, we now live in...
by Wayne Kurtzman | Nov 3, 2012 | Content, Marketing, Social Media
When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like the gold mine for these takeaways, if you’ll pardon the pun. After two weeks of watching the sunset at 11PM, visiting with people from Anchorage, to...
by Wayne Kurtzman | Sep 5, 2012 | Analytics, Content, Marketing, Social Media, SxSW
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the...