by Wayne Kurtzman | Apr 26, 2014 | Analytics, eCommerce, featured, Geolocation, Innovation, LBS Location Based Service, Marketing, mcommerce, Social Media
There has been a lot of speculation of the future of Google+ as Vic Gundotra, the head of the social network leaves Big G. Even before Google Wave,I believed Google+ was on a seven-year adoption plan. Start with college students needing an integrated mobile app to...
by Wayne Kurtzman | Sep 5, 2012 | Analytics, Content, Marketing, Social Media, SxSW
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the...
by Wayne Kurtzman | Mar 15, 2012 | Analytics, gamification, Geolocation, LBS Location Based Service, mcommerce, Social Media, SxSW
Roald Dahl would have loved the South by Southwest conference and festival, or simply SxSW. Borrowing from poet Arthur O’Shaughnessy, Dahl wrote that “We are the music makes, and we are the dreamers of dreams”. At “South-by” as the cool...
by Wayne Kurtzman | Mar 10, 2012 | Analytics, education, gamification, Geolocation, Marketing, Social Media, SxSW
To paraphrase the very social Kermit the Frog, It’s Not Easy Being Geek. That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We’re not just talking about people who bask in...
by Wayne Kurtzman | Jan 14, 2012 | Analytics, Marketing, mcommerce, Social Media
So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however,...
by Wayne Kurtzman | Jan 9, 2012 | Analytics
Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the reason); Santorum and Huntsman. Time to see what really happens! Update: 1043AM ET Election Day: Google...
