by Wayne Kurtzman | Jun 28, 2011 | Analytics, Content, LBS Location Based Service, Social Media, Web 2.0
In a limited beta today, the Google+ project adds several new layers of community. Here’s a quick summary with more coming soon. The features are designed for both ad hoc and long-term communities, mobile and (is there a non-mobile anymore?) and really does...
by Wayne Kurtzman | Jun 22, 2011 | Analytics, Marketing
Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and Facebook, the San Francisco based company claims to measure a person’s ability to drive action. Klout is an...
by Wayne Kurtzman | Jun 4, 2011 | Analytics, Content, Marketing, mcommerce, Social Media
I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it’s easy to...
by Wayne Kurtzman | May 18, 2011 | Analytics, Marketing
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice...
by Wayne Kurtzman | Apr 14, 2011 | Analytics, Marketing, Social Media
A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their first point, I can’t fault: Be Timely. In fact, Facebook, Twitter, YouTube and to some...
by Wayne Kurtzman | Dec 5, 2010 | Analytics, Content, eCommerce, Marketing, Social Media, Web 2.0
Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly a gazillion social networks in the world, there are but five strategies. It is an idea worthy of praise...
