I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube.
It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the “creative agenda”. It’s their blueprint. It should be yours as well. Just change a few of the terms, but they are clearly getting the value of social, mobile, local, shared and earned content.
Wao purely awesome! I really like how they used the word fluid!
Some great info to build processes and strategy around many efforts!
Thanks for sharing very well invested 20 minutes or so!
My pleasure, Raul. I look forward to catching your take on RaulColon.net!