Web analysts love to have their metrics as neat as Scrooge McDuck’s piles of gold coins. When web measurements do not add up, they become obsessed in determining why, just as McDuck would in trying to find a lost coin. If you’re watching this unfold, it can be amusing. If you’re trying to figure out where your web visitors are coming from, it’s like a Rubik’s cube with 45 different colors.

Read Wayne’s complete story at MediaBullseye.com

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