The Buggles may have been premature in announcing that “Video Killed the Radio Star.” In fact, new research shows the radio star is literally streaming back with a once elusive demographic along for the ride.
Online radio, defined as online only radio or streaming broadcast radio is delivering a so-called “Super Demographic” according to market analyst Parks Associates in research conducted for digital audio advertiser TargetSpot.
This “Super Demographic” shows that these users love and engage with their music content and are strong influencers of others.
If you know my background, you know I spent almost ten years in radio and find it no surprise how this segment is growing, especially on the mobile side of the world.
Read my full take on this in this week’s MediaBullseye.com Column.