Location Based Services (LBS) and the importance of driving ideas into entrepreneurial success was opening tone set at SxSW interactive, the premiere emerging media conference that opened in Austin, Texas on Friday (March 11, 2011).

CEO of O’Reilly Media, Tim O’Reilly , interviewed in the keynote by Jason Calacanis said, “It’s the entrepreneur who’s chasing the idea [and not the money]… who are just having fun… [because] they just think it’s cool [to try their idea].”

Every company is a brand. Great brands have a great core – they mean something, according to O’Reilly. “We do our best work when we organize ourselves around great ideas.” “The train” that makes the idea work needs to be inclusive and a lot of people have to want to get on that train, O’Reilly added.

The rest of this story is available on MediaBullseye.com.

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