Who Should Run Your Social Media Program for Twitter Glitter? Moose and Squirrel?

By Wayne Kurtzman in Analytics, Content, Innovation, Marketing, Social Media, Web 2.0, eCommerce on August 1, 2009 at 8:33 pm

Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was quite sure that their strategy would fail.

Everything I needed to know, I learned from a Moose and Squirrel. Please read the details in my MediaBullseye article.