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Unnatural Search: When Different Visitors Become a Segment
Web analysts love to have their metrics as neat as Scrooge McDuck’s piles of gold coins. When web measurements don’t add up, they become as obsessed in finding out why as McDuck trying to find a lost coin. So what looks like a natural search user but is really a direct load visitor?
Gartner Finds Generation V: Is Anyone Listening?
Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave “traditional ways of selling to customers, based on demographic information … irrelevant in an online world.” Say hello to Generation Virtual, or Generation V (GenV).
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