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The ROI of Social Media
According to author and business consultant Charlene Li, "Social networks will be like air." Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, 'what is the ROI on breathing'? This set up the classic ROI discussion of...
Pepsi Chooses Social Media Over Super Bowl
Pepsi is more interested in talking with the voices of a new generation than run ads during Super Bowl XLIV. The cola giant is replacing their popular Super Bowl ads with cause-based social media. Putting this in perspective, the last time there was a Super Bowl...
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