Pepsi is more interested in talking with the voices of a new generation than run ads during Super Bowl XLIV. The cola giant is replacing their popular Super Bowl ads with cause-based social media. Putting this in perspective, the last time there was a Super Bowl without a Pepsi ad, John Elway and Phil Simms were the quarterbacks, the half time show was done by high school students and the New York Giants beat the Denver Broncos.

Please read the rest of the article – and why Pepsi could change every industry in my column.

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