According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the classic ROI discussion of sites like Twitter, Facebook, and LinkedIn.

See how this discussion is taking new twists in my MediaBullseye column. (Thank you!)

Creative Commons License photo credit: *clairity*

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