Wayne Kurtzman | From Awareness to Loyalty
Marketer with demonstrated global expertise in strategy, customer experience (CX), leveraging social media and integrated marketing to acquire, retain and engage prospects, customers and influencers. And loves emerging technology.
Analytics Leadership drive strategies by unifying web, e-mail, social media and sales analytics; Create KPIs, develop predictive models and work across the business to drive improvements in customer experience, ad spend, strategy, go to market (GTM) initiatives and internal processes.
Global Social Media Listening Lead global listening, cross function workflow development, KPI identification, analysis; opportunity, threat analysis and resolution in B2B, B2C and e-commerce. Create real-time brand, product and competitive dashboards to drive executive, event, support, marketing and sales decision-making.
Technology Leadership: Identify and quantify needs, tool evaluation and comparison, manage vendor relationships and ongoing maintenance of technology/needs focus for social media, web and email marketing – with a strong Customer Experience (CX) focus. Explain emerging technology benefits to the organization . Strong experience includes social and web analytics, including social visualization tools, data analysis platforms, content management systems (CMS) and Adobe Creative Suite.
Strong Content Leadership skills (text and visual), analysis, including blogging, photography and promoted content strategies.
Corporate and Customer Education: Trained over 5,000 employees on social media usage, sales and governance issues; teach evening social media marketing and the Future of Business university seminars.
Employee Advocacy program leadership in eight countries resulting in awareness and strong revenues.
Influencer Program strategist, surpassing awareness, branding and engagement goals.
Speaker on customer experience, social media marketing, employee advocacy, behaviors and emerging trends, including augmented, virtual and mixed reality (AR, VR, MR).
Pitney Bowes | Manager, Global Social Marketing Listening, Insights and Technologies
Created social listening and analytics program, now generating 2.6 MM+ engagements
University of Tennessee, Knoxville | Adjunct Educator
Teach The Future of Business and social media management
Jabra / Hello Direct | Senior Analyst, Social Media Manager
Doubled marketing ROI; halved the Cost to acquire a customer
PC Connection | e-commerce Web Analyst
Implemented new web analytics platform across all four e-commerce sites
Intel Corporation | Senior Knowledge Architect
$26.2 million dollar saving and developed new revenue streams