Forrester Research, quoted in an October, 2008 AdWeek article states that Social Media has gone mainstream. Several points include:
- “A consumer poll done in the second quarter found that 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007.
- Growth in reading blogs and writing product reviews. ” ‘Spectator’ rates jumped from 48 percent to 69 percent”.
- Forrester found 35-44-year-olds increasingly entered the ranks of critics, joiners and spectators.
Read the full article here.