- “A consumer poll done in the second quarter found that 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007.
- Growth in reading blogs and writing product reviews. ” ‘Spectator’ rates jumped from 48 percent to 69 percent”.
- Forrester found 35-44-year-olds increasingly entered the ranks of critics, joiners and spectators.
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