Informed to the Swines: H1N1, Twitter and Branding Lessons

By Wayne Kurtzman in Marketing, Social Media on April 30, 2009 at 9:06 pm

The swine influenza outbreak makes Twitter more useful and somewhat useless, at the same time. The difference comes down to the care you took when you chose whose updates to follow. Businesses can learn a lot of from this, but mostly how to brand themselves in this new, social media.