Google has taken another giant step to social search by adding results from people you know when you do a search. In the Google Blog today they announced that they have done “a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about.”

I my MediaBullseye column I explain the impact to marketing and search engine optimization (SEO), because the changes by Google changes the playing field. This is especially true if you’ve been ignoring social media as an option, regardless of your company size.

Since you here already, check out Google’s video on the topic:

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