The world is a game and we’re playing whether we want to or not. Our education system, customer acquisition and even loyalty rewards all use gaming elements according to SxSW day two keynote speaker Seth Priebatsch, the “Chief Ninja”  for Boston-based mobile gaming startup SCVNGR.

Perhaps conventional businesses are too quick to discount what this 22 year old Princeton dropout has to say, despite acquiring more than $1 million in funding for his location based service (LBS) startup.

“The social layer has been decided, and it is Facebook,” according to Priebatsch. The method to connect to others across the Facebook social graph (which records significant information about us) is set up. The next frontier is to motivate individual behavior in the physical world to generate influence and do it in a way that is acceptable to our sense of privacy and needs. This is the gaming layer.

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