“Old school” retailers virtually (no pun intended) exploded onto the online back-to-school scene this year, perhaps by virtue of some newfound youth appeal. By using social networks and nifty online tools, retailers like Kohl’s and Sears have been able to tap into the kiddie market. Kohl’s PaperDoll.com, according to the Wall Street Journal, led the pack with 1.8-million items sold in 16 days.

Read Wayne’s full article at MediaBullseye.com. He would appreciate it!

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