Web Analytics: Don’t Try This At Home!

By Wayne Kurtzman in Analytics on October 1, 2008 at 11:02 pm

Web analytics isn’t rocket science. It’s more like exploratory brain surgery with a mouse instead of a scalpel. It can shed light on details of your business that you never knew you could find. Analytics represent the behavior pattern of your users.

Many companies still fail to have a fundamental understanding that a term like “hits” really doesn’t describe anything.

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