“This is only a test. For the next 60 seconds this station will conduct a test of the Emergency Broadcast System. This is only a test.” Until the early 1990s, you heard this test weekly from every broadcaster in the United States. It was followed by a tone, and a closing announcement to assure you that it was only a test. But if this were an actual emergency . . .
See how social media (SM) fits in, and where the future of SM with emergencies may lead. Please read the rest at MediaBullseye.com. (free).