“This is only a test. For the next 60 seconds this station will conduct a test of the Emergency Broadcast System. This is only a test.” Until the early 1990s, you heard this test weekly from every broadcaster in the United States. It was followed by a tone, and a closing announcement to assure you that it was only a test. But if this were an actual emergency . . .

Candle Light Tea

Welcome to the Ice Storm of 2008 that left over 1.4 million people in the northeastern US in the dark – and cold.

See how social media (SM) fits in, and where the future of SM with emergencies may lead. Please read the rest at MediaBullseye.com. (free).

Creative Commons License photo credit: jalalspages

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