Bad Web Analytics, Weather Forecasts, and American Idol

What do bad web analytics, weather forecasts and reality television show America Idol have in common?

Should it annoy me that I find pertinent articles (at least if I twist them a bit) on the Harvard Business blog site? In this case, an article about how a human phenomenon can wreck decisions made from web analytics, weather forecasts or predicting the next American Idol.

Freek Vermeulen, Associate Professor of Strategic & International Management at the London Business School tells in a recent blog a wonderful and very useful story about selective metrics.

Please read the rest of the article at MediaBullseye.com.

photo credit: Shoes on Wires

Tags: #wa, Adam Lambert, american idol, Analytics, Anoop Desai, bias, Danny Gokey, forecast, google, harvard, Kris Allen, radio, stats, trends, wx