What do bad web analytics, weather forecasts and reality television show America Idol have in common?

Lit Within - Shoes on WiresShould it annoy me that I find pertinent articles (at least if I twist them a bit) on the Harvard Business blog site? In this case, an article about how a human phenomenon can wreck decisions made from web analytics, weather forecasts or predicting the next American Idol.

Freek Vermeulen, Associate Professor of Strategic & International Management at the London Business School tells in a recent blog a wonderful and very useful story about selective metrics.

Please read the rest of the article at MediaBullseye.com.

Creative Commons License photo credit: Shoes on Wires

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