Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social media, a more smart-phone centric population and growing web interactivity on a skyrocketing trend, new data from Forrester Research pretty much says “Love the One You’re With” through their interactions with your company.In other words, speaking and interacting with your customers are the new leads.
Read the whole story in my MediaBullseye.com column.
