Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content is king, and in the digital age it’s good to be the mayor, let alone the king. Now the news: 61 percent of us are willing to generate content for companies, “regardless of the product, service, or brand involved.”
The role of the customer is changing. Businesses are becoming more social, people are becoming more brandlike.
Read my take in my MediaBullseye column.