Few things have frustrated me since the Internet’s mainstream age as how people undervalue the importance of content. Writing the piece was a bit more challenging than some, but it came down to two elements:
1. Everyone thinks they can write good content.
2. Like art, they know good content when they see it. But they also believe in #1.
To paraphrase Tom Hanks from the movie “A League of Their Own,” doing content right is hard. It’s supposed to be hard. If it wasn’t hard everyone would do it (right). It’s the hard that makes it profitable.
See how I did manage to handle this, and check out some of the comments in my MediaBullseye column this week.