It’s called South by Southwest Conferences and Festivals, written “SXSW” (like the compass point) and for the worlds of music, film and the interactive web, the big sign says it all: “The future starts here.”
My day-by-day comments with some amazing photos and quotes will be posted soon. Incouding toilet tech. (don’t ask).
Click the SXSW page link above to get the details. Note: Most link to my MediaBullseye.com columns.