Wayne at Podcamp Boston 5 #PCB5It really wasn’t my intent to write another article about PodCamp Boston. Sure, I was speaking, but I was going to wait until it was PodCamp New Hampshire’s turn in the spotlight.

I’ve spent years measuring people’s interactions with web content. Web analytics is how I saved a number of companies a good number of dollars. Social media is more behavior based. It actually gets scary-cool when we started talking about psychographic measurements: the attitudes, opinions and values of users (in my case, on an aggregate basis).

I’m also a fan of starting with business goals and working down – not starting at social media and working up. So, much to the surprise of the 200 some-odd people in the room, I crowdsourced measurement methods.

Check it out in my MediaBullseye.com column.

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