We’re out in traffic every day. We’re not only on the big highways, but busy local roads. With all this mobile technology, wouldn’t it be great if our mobile devices could talk to each other and share real-time traffic reports?  Meet waze–pronounced “ways,”–a mobile application that defines the intersection of traffic reports, social networks and gaming, and is one of the cooler apps I have played with lately.

This week in my MediaBullseye.com column, I write all about playing with my new toy (a.k.a. application) that I ran across for Android, iPhone, Symbian and Windows Mobile platforms. It’s one part game, one part GPS navigation, three  parts location based service (LBS) community, and two parts really useful – and a bit disconcerting at the same time.

The down side for now is there needs to be more users to make this work – and it works fairly well for now.

Click here to read the full column to get the details.

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