by Wayne Kurtzman | Nov 16, 2009 | Analytics, Social Media
Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as...
by Wayne Kurtzman | Sep 4, 2009 | Social Media
The social media site Twitter, largely known for being in the news for any apparent reason, is going through an interesting change of life: The under 30’s are finding it. Perhaps more interesting it means the closer-to-50’s were the early adopters and...
by Wayne Kurtzman | Aug 30, 2009 | Social Media
Every Facebook user has seen those quizzes. THOSE quizzes: 30 things you didn’t know about me, which superhero, sandwich or drink you most resemble and even those little fun applications and games. What if your precious little answers to those questions were...
by Wayne Kurtzman | Aug 21, 2009 | Marketing, Social Media, Web 2.0
Special thanks to Lori Lieberman and DriveOn Records for helping me on this story. In 1973, Roberta Flack’s “Killing Me Softly with His Song” was Song of the Year and yielded three Grammys including Song of the Year. The back story of this song...
by Wayne Kurtzman | Aug 14, 2009 | Content, education, Social Media
In the 2001 Meg Ryan movie “Kate and Leopold”, one of the characters attempts to explain his discovery as being “no more crazy than a dog finding a rainbow. Dogs are colorblind … [and] I’m that dog who saw a rainbow, only none of the...
