Pardon The Appearance…
After a brief vacation from blogging, I am starting with a facelift of the site. This means this site will not be pretty for a few days (or daze, your choice). I look forward to sharing the findings of the "blogcation". - Wayne
4 Emerging Technologies with Huge Implications
Two months after SXSW, there are several technologies that I am excited about - and interested to see how behaviors will change to adopt them (or not). Of real interest is how the world will deal with the financial implications of these game-changers. Any one of these...
From Story to Narrative: The Next Content Challenge
A content-first marketing strategy is great, but what about the narrative of your company? John Hagel, Co-chairman, Deloitte LLP Center for the Edge, speaking at SXSW 2013 underscored the importance of moving your company from the story to the enterprise. Digital...
8 Tips on Preparing for SxSW
The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in tech before Mashable writes the story; SxSW IS where the now and...
The Dynamic Customer Journey
Cheers to Brian Solis at Altimeter for a great visual on the Customer Journey in the digital age [Original Post on AT&T blog]. Most important, this is a cycle, not a funnel. Believe it or not, this is the digital consumer buying pattern. " Touch points open and...
New Waze: Community-Sourced Traffic Revisited
"Watch out! Accident ahead!" I just turned on Waze, the crowd-sourcing / navigation traffic app and I instantly found out what cause of a backup on a local road. Not a bad way to revisit the app that I first reviewed just over two years ago. The app has cleared two...
