by Wayne Kurtzman | Jun 4, 2011 | Analytics, Content, Marketing, mcommerce, Social Media
I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it’s easy to...
by Wayne Kurtzman | May 18, 2011 | Analytics, Marketing
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice...
by Wayne Kurtzman | Apr 14, 2011 | Analytics, Marketing, Social Media
A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their first point, I can’t fault: Be Timely. In fact, Facebook, Twitter, YouTube and to some...
by Wayne Kurtzman | Mar 10, 2011 | Content, Geolocation, LBS Location Based Service, Marketing, mcommerce, SxSW
I started the day at Boston’s Logan International Airport’s Terminal C discussing the upcoming SxSW (pronounced South-by-southwest) conference with a group of people that made our @JetBlue flight worthy of the nickname “NerdBird1”. The first discussion with a number...
by Wayne Kurtzman | Feb 27, 2011 | eCommerce, education, Marketing, Social Media, Web 2.0
Sunday morning is the only time that a lot of people actually pick up a newspaper, even if it’s online, and read the comics. There’s a reason you read only some of the comics and religiously skip others – some speak to you and engage your imagination and experiences....
by Wayne Kurtzman | Feb 17, 2011 | Marketing, mcommerce
Google has taken another giant step to social search by adding results from people you know when you do a search. In the Google Blog today they announced that they have done “a little bit more to bring you all the goodness of Google, plus the opinions of the...
