by Wayne Kurtzman | Dec 17, 2009 | Content, Social Media, Web 2.0
This piece was originally written by Wayne for MediaBullseye and first appeared on December 17, 2009. The magazine, with regrets to Charles Dickens, was dead to begin with. There is no doubt whatever about that. The register of the burial was signed by citizen...
by Wayne Kurtzman | Dec 10, 2009 | augmented reality, Content, Innovation, Marketing, mcommerce, Social Media, Web 2.0
Before heading to Paris for this week’s LeWeb conference, Google made a number of huge announcements. At the conference, TechCrunch editor Mike Arrington asked for more details from Marissa Mayer, Vice President, Search Products and User Experience of Google....
by Wayne Kurtzman | Nov 22, 2009 | augmented reality, Content, eCommerce, Feature, Marketing, mcommerce, Social Media
Remember hanging at the mall with your friends for four days, only to end up with six items for the holidays? Well, the music isn’t the only thing that has changed. And you should see what is changing in the world of online shopping. Please read my column at...
by Wayne Kurtzman | Nov 22, 2009 | Marketing, Social Media
SocialMedia.biz carried a great piece on how Ford does social media. With video posted by JD Lasica, they explained that “Scott Monty & team take integrated approach rather than focus on short-term campaigns,” Ford launched a successful social media...
by Wayne Kurtzman | Nov 16, 2009 | Analytics, Social Media
Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as...
by Wayne Kurtzman | Sep 4, 2009 | Social Media
The social media site Twitter, largely known for being in the news for any apparent reason, is going through an interesting change of life: The under 30’s are finding it. Perhaps more interesting it means the closer-to-50’s were the early adopters and...