by Wayne Kurtzman | Jan 18, 2009 | Marketing, Social Media
With a tip of the hat to mediatransparent.com for the post, and to the creator Michael Reissinger for posting it on Vimeo, here is a (very entertaining) review on advertising from the 1940’s to today and the role that social media plays. Scholz & Friends:...
by Wayne Kurtzman | Jan 12, 2009 | Analytics, Social Media
The lights, the music, the stars… It’s Broadway! Some 16 Broadway plays are closing or have closed in the span of a few months. Observing Broadway’s sharp downward trend, I looked for a similar upward trend. I found that trend in the growth of social...
by Wayne Kurtzman | Jan 5, 2009 | Innovation, Social Media, Web 2.0
Many companies tout it, people want to work where it’s happening, and, in a recession, big companies pull back on it. The “IT” is Innovation, and many executives today take the approach that “I don’t know what it innovation is, but I know it when I see it.” Innovation...
by Wayne Kurtzman | Dec 31, 2008 | Content, Marketing, Social Media, Web 2.0
This has been some year. From Obama to Twitter, from banking to the auto ball-outs – it’s time for the best of columns. Mine is a little more focused this year. During one of the final episodes of the animated Nickelodeon series “Avatar: The Last...
by Wayne Kurtzman | Dec 21, 2008 | Social Media, Web 2.0
“This is only a test. For the next 60 seconds this station will conduct a test of the Emergency Broadcast System. This is only a test.” Until the early 1990s, you heard this test weekly from every broadcaster in the United States. It was followed by a...
by Wayne Kurtzman | Dec 8, 2008 | Marketing, Social Media, Web 2.0
Social media use is skyrocketing. Between nearly 75% of the U.S. population uses social media web sites. But even with all those hundreds of millions of people, social media can still fail to meet expectations. What you can’t do, though, is ignore all those...
