BeyondThe.Biz Social Media, Analytics, Emerging Technology and Content

Measure Expressions, Not Impressions

in Analytics, Marketing on May 18, 2011 8:56 pm | no comments

Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the...

What the Navy SEALs Proved About the Internet

in Content, Social Media, Web 2.0 on May 8, 2011 9:56 pm | no comments

Where were you when you heard that a team of Navy SEALs had killed Osama Bin Laden? Many answers include “on Facebook” or “on Twitter,” which proves a...

Online Radio Users: Engaged and Influential

in Social Media, Web 2.0 on April 24, 2011 7:05 pm | no comments

Your Right Time for Facebook Posting, Twitter Tweeting or Blogging

in Analytics, Marketing, Social Media on April 14, 2011 3:13 pm | no comments

A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their...

2021: Which Companies Will Survive?

in Feature, Innovation, SxSW on March 15, 2011 2:25 pm | no comments

What companies will still be around in 2021? B. Bonin Bough, Director of Global Digital and Social Media at PepsiCo and Ellen McGirt, Senior Writer, Fast Company...

SxSW: Tech Gets As Personal As the Stories

in Content, SxSW on March 15, 2011 11:35 am | no comments

The beauty of the SxSW Conference is not only are you exposed to emerging trends in how content will be shared, used and interacted with, but it’s with the people...

SxSW: Gaming The World for Business; Education

in education, Geolocation, LBS Location Based Service, SxSW on March 15, 2011 11:32 am | no comments

The world is a game and we’re playing whether we want to or not. Our education system, customer acquisition and even loyalty rewards all use gaming elements...