Unnatural Search: When Different Visitors Become a Segment
Web analysts love to have their metrics as neat as Scrooge McDuck’s piles of gold coins. When web measurements don’t add up, they become as obsessed in finding out why as McDuck trying to find a lost coin. So what looks like a natural search user but is really a direct load visitor?
Gartner Finds Generation V: Is Anyone Listening?
Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave “traditional ways of selling to customers, based on demographic information … irrelevant in an online world.” Say hello to Generation Virtual, or Generation V (GenV).
Is Social Media Really Knowledge Management 2.0?
Knowledge Management is (arguably) the practice of sharing, codifying and leveraging content for cost savings and innovation. The very young Social Media (SM) market seems to be foreshadowing what Peter Drucker, Alvin Toffler and other futurists predicted: an effective knowledge economy.
What is Social Media (SM)?
If you don't buy into the whole Social Media is changing the way the world thinks and buys, get a cup of coffee and watch this presentation. Some of the language really isn't necessary (there's your warning), but the content is more valuable than the expletives....
