by Wayne Kurtzman | Jan 14, 2012 | Analytics, Marketing, mcommerce, Social Media
So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however,...
by Wayne Kurtzman | Jan 9, 2012 | Analytics
Update: 2043PM ET Election Night: Google Trends has updated showing Ron Paul just ahead of Romney (which means Romney should win; read the article below for the reason); Santorum and Huntsman. Time to see what really happens! Update: 1043AM ET Election Day: Google...
by Wayne Kurtzman | Jan 6, 2012 | gamification, Marketing, mcommerce, Social Media, Web 2.0
As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses. By 2015, according to Gartner, Inc., more than half of organizations that...
by Wayne Kurtzman | Nov 25, 2011 | augmented reality, Geolocation, mcommerce, NFC
Over 400 people gathered in Boston to hear about the future of NFC, or Near Field Communications from panelists from PayPal, Verizon, semiconductor company NXP and payment solutions provider Ingenico. NFC is an emerging standard that allows you to “tap” your mobile...
by Wayne Kurtzman | Nov 25, 2011 | Feature
At the recent Podcamp Boston, I spoke on the technologies that will affect us, or in some cases, begin to affect us in 2012. Most of the standards are based on the evolution of the web to being a place where people learn, act, react and transact – and...
