by Wayne Kurtzman | May 18, 2011 | Analytics, Marketing
Impressions are a measure of how many eyeballs, or people, see an ad or web page. This measure is one baby step away from a newspaper circulation number or the estimate of how many unicorns have pet kitties. In a Harvard Business Review blog post, the Executive Vice...
by Wayne Kurtzman | May 8, 2011 | Content, Social Media, Web 2.0
Where were you when you heard that a team of Navy SEALs had killed Osama Bin Laden? Many answers include “on Facebook” or “on Twitter,” which proves a point I start every social media class with: The Internet is not just a medium, it is a place. The more you can grasp...
by Wayne Kurtzman | Apr 24, 2011 | Social Media, Web 2.0
The Buggles may have been premature in announcing that “Video Killed the Radio Star.” In fact, new research shows the radio star is literally streaming back with a once elusive demographic along for the ride. Online radio, defined as online only radio or...
by Wayne Kurtzman | Apr 14, 2011 | Analytics, Marketing, Social Media
A recent article in Mashable quotes sources for the best times to interact with you social media audiences. I can tell you from experience, this is not (all) true. Their first point, I can’t fault: Be Timely. In fact, Facebook, Twitter, YouTube and to some...
by Wayne Kurtzman | Mar 15, 2011 | Feature, Innovation, SxSW
What companies will still be around in 2021? B. Bonin Bough, Director of Global Digital and Social Media at PepsiCo and Ellen McGirt, Senior Writer, Fast Company Magazine join Wayne Kurtzman, columnist and social media strategist for a major telecom company and...
