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Everything You Wanted to Know About Google…

by Wayne Kurtzman | Dec 3, 2008 | Marketing, Social Media

SearchEngineLand author Barry Schwartz made a short but interesting post about Google and where they are heading – and why. The post includes the FaberNovel slide show entitled, “Everything you always wanted to know about Google…But were afraid to ask.”...

Cyber Monday and the Three Billy Goats Gruff

by Wayne Kurtzman | Dec 1, 2008 | eCommerce, Marketing

Cyber Monday is the Monday after Black Friday which is the Friday that is after the Thursday that is Thanksgiving in the United States. Got it? Cyber Monday, now five years old, has become a major online shopping day in the U.S. It is when people presumably buy the...

IDC: Social Network Users Less Receptive To Advertising

by Wayne Kurtzman | Nov 26, 2008 | Marketing, Social Media

Industry analyst IDC finds more than half of U.S. consumers with Internet access are flocking to Social Networking services – and it’s the numbers are growing. Perhaps more significant is that the study finds these users of Facebook, MySpace and the like...

Google “Search-Based Keyword Tool” Identifies Missing Keywords

by Wayne Kurtzman | Nov 18, 2008 | Content, eCommerce, Marketing

SearchEngineLand today reported that “Google released a new keyword tool tonight, named the Google Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search...

Unnatural Search: When Different Visitors Become a Segment

by Wayne Kurtzman | Aug 27, 2008 | Analytics, Marketing

Web analysts love to have their metrics as neat as Scrooge McDuck’s piles of gold coins. When web measurements do not add up, they become obsessed in determining why, just as McDuck would in trying to find a lost coin. If you’re watching this unfold, it...

Gartner Finds Generation V: Is Anyone Listening?

by Wayne Kurtzman | Aug 15, 2008 | eCommerce, Marketing

Late in 2007, Gartner, Inc. announced they had identified their first generation without an age, gender, social demographic or geography. This generation will leave “traditional ways of selling to customers, based on demographic information … irrelevant in...
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