by Wayne Kurtzman | Mar 8, 2014 | mobile, Social Media, SxSW
About seven years ago, a little booth in the trade show of the South by Southwest (SXSW) Conference and Festival was manned by people from the startup called Twitter. The disruption that followed helped democratize the web and essentially gave everyone a platform to...
by Wayne Kurtzman | Feb 16, 2014 | featured, NFC, Social Media, SxSW
The South by Southwest Conference and Festivals, or SXSW – or, to the veterans, “South-by” is where the tech-set come to let their “Geek flag fly.” It’s where early adopters come to stay early adopters and learn what they need to...
by Wayne Kurtzman | Jan 23, 2013 | Marketing, Social Media, SxSW
The South by Southwest (SxSW) Conference and Festival is where you can let your geek flag proudly fly. It makes no difference if you are the New Geek on the Block or if you know what is happening in tech before Mashable writes the story; SxSW IS where the now and...
by Wayne Kurtzman | Sep 5, 2012 | Analytics, Content, Marketing, Social Media, SxSW
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the...
by Wayne Kurtzman | Mar 15, 2012 | Analytics, gamification, Geolocation, LBS Location Based Service, mcommerce, Social Media, SxSW
Roald Dahl would have loved the South by Southwest conference and festival, or simply SxSW. Borrowing from poet Arthur O’Shaughnessy, Dahl wrote that “We are the music makes, and we are the dreamers of dreams”. At “South-by” as the cool...
by Wayne Kurtzman | Mar 10, 2012 | Analytics, education, gamification, Geolocation, Marketing, Social Media, SxSW
To paraphrase the very social Kermit the Frog, It’s Not Easy Being Geek. That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We’re not just talking about people who bask in...
