MultiScreenism: 4 Reasons You Need to Pay Attention Now
We are now multi-screen buyers and decision makers. " 90% of our media consumption occurs in front of a screen", according to research presented at a Google developer conference, and posted on the Think With Google site. First and foremost, we now live in a...
Forrester: Content Marketing to Replace Advertising?
Forrester's Darika Ahrens directly addressed the elephant in the room for many companies in her blog post: "Goodbye Advertising, Hello Content Marketing?". She makes several very important conclusions, which are represented in Forrester's Online Paid Content Forecast,...
Five Marketing Lessons from Alaska
When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like the gold mine for these takeaways, if you'll pardon the pun. After two weeks of watching the sunset at 11PM, visiting with people from Anchorage, to Denali...
3 Tips Business Event Planners Must Learn from Political Conventions
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the...
Robin: Siri-ously Great Voice App for Android
As an Android user, I have looked longingly at the Apple commercials featuring Siri. With big puppy-dog eyes, I have been waiting for the day I could speak to my phone and it would respond. Nice to meet you, Robin. This past weekend, the eternal optimist in me tried...
Growing Creativity After School with Destination Imagination
When you go where creativity isn’t allowed, but expected – and expected in a big way – it calibrates your view on what is possible. This happens when over 8,000 of the World’s most creative and innovative student teams come together for Destination Imagination Global...
