by Wayne Kurtzman | Mar 20, 2010 | Analytics, augmented reality, eCommerce, education, Knowledge Management, Marketing, mcommerce, Social Media, Web 2.0
How can you sum up a conference of thousands, parties all over Austin, TX every night,over 900 sessions and incredible conversations in between? I have created the one word to sum up the interactive portion of the South by Southwest (SXSW) festival and conference:...
by Wayne Kurtzman | Feb 1, 2010 | Analytics, Content, education, Innovation, Marketing, Social Media, Web 2.0
What would happen if everyone had a printing press? What would be the outcome of the true democratization of communication? Everyone does have that potential using their computer and a web site. Your concern should be ‘how are they talking about you’? How can you...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
by Wayne Kurtzman | Nov 17, 2009 | Analytics, augmented reality, Content, eCommerce, education, Innovation, Marketing
A database glitch (yes, let’s call it that) has wiped out several weeks of postings. I am in the process of restoring them, but here are some of my latest MediaBullseye.com posts to hold you over! photo credit: the half-blood prince Thank you for your...
by Wayne Kurtzman | Nov 16, 2009 | Analytics, Social Media
Accurately measuring the value of the buzz around your company may sound as difficult as weighing the morning fog, but it has made for some unique partnerships over the past few weeks. Meanwhile, there are companies ready to measure things that sound as intangible as...
by Wayne Kurtzman | Aug 1, 2009 | Analytics, Content, eCommerce, Innovation, Marketing, Social Media, Web 2.0
Several marketing executives have informed me that they are excited about their new requisitions to hire social media experts for Facebook, Twitter, YouTube and other dances with the public. I’ve sent several back to the drawing board when I told them why I was...