by Wayne Kurtzman | Mar 20, 2010 | Analytics, augmented reality, eCommerce, education, Knowledge Management, Marketing, mcommerce, Social Media, Web 2.0
How can you sum up a conference of thousands, parties all over Austin, TX every night,over 900 sessions and incredible conversations in between? I have created the one word to sum up the interactive portion of the South by Southwest (SXSW) festival and conference:...
by Wayne Kurtzman | Feb 1, 2010 | Analytics, Content, education, Innovation, Marketing, Social Media, Web 2.0
What would happen if everyone had a printing press? What would be the outcome of the true democratization of communication? Everyone does have that potential using their computer and a web site. Your concern should be ‘how are they talking about you’? How can you...
by Wayne Kurtzman | Jan 20, 2010 | Analytics, Content, eCommerce, Innovation, Knowledge Management, Marketing, Social Media, Web 2.0
According to author and business consultant Charlene Li, “Social networks will be like air.” Although it was a prediction in 2008, it resurfaced in a discussion I was having where I was asked, ‘what is the ROI on breathing’? This set up the...
by Wayne Kurtzman | Jan 7, 2010 | Marketing, Social Media
Pepsi is more interested in talking with the voices of a new generation than run ads during Super Bowl XLIV. The cola giant is replacing their popular Super Bowl ads with cause-based social media. Putting this in perspective, the last time there was a Super Bowl...
by Wayne Kurtzman | Dec 30, 2009 | Marketing, Social Media, Web 2.0
“Dear Lord be with me as I try to explain to my mother how to switch from the DVR to the DVD on her new TV – ON THE PHONE.” That Twitter moment from my friend PR friend in Detroit, Lisa Dilg said it all: It’s out with the old toys – and...
by Wayne Kurtzman | Dec 10, 2009 | augmented reality, Content, Innovation, Marketing, mcommerce, Social Media, Web 2.0
Before heading to Paris for this week’s LeWeb conference, Google made a number of huge announcements. At the conference, TechCrunch editor Mike Arrington asked for more details from Marissa Mayer, Vice President, Search Products and User Experience of Google....
