by Wayne Kurtzman | Feb 7, 2012 | Content, Marketing, mcommerce, Social Media
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the...
by Wayne Kurtzman | Jan 14, 2012 | Analytics, Marketing, mcommerce, Social Media
So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however,...
by Wayne Kurtzman | Jan 6, 2012 | gamification, Marketing, mcommerce, Social Media, Web 2.0
As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses. By 2015, according to Gartner, Inc., more than half of organizations that...
by Wayne Kurtzman | Nov 25, 2011 | augmented reality, Geolocation, mcommerce, NFC
Over 400 people gathered in Boston to hear about the future of NFC, or Near Field Communications from panelists from PayPal, Verizon, semiconductor company NXP and payment solutions provider Ingenico. NFC is an emerging standard that allows you to “tap” your mobile...
by Wayne Kurtzman | Jun 4, 2011 | Analytics, Content, Marketing, mcommerce, Social Media
I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it’s easy to...
by Wayne Kurtzman | Mar 10, 2011 | Content, Geolocation, LBS Location Based Service, Marketing, mcommerce, SxSW
I started the day at Boston’s Logan International Airport’s Terminal C discussing the upcoming SxSW (pronounced South-by-southwest) conference with a group of people that made our @JetBlue flight worthy of the nickname “NerdBird1”. The first discussion with a number...
