by Wayne Kurtzman | Nov 3, 2012 | Content, Marketing, Social Media
When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like the gold mine for these takeaways, if you’ll pardon the pun. After two weeks of watching the sunset at 11PM, visiting with people from Anchorage, to...
by Wayne Kurtzman | Sep 5, 2012 | Analytics, Content, Marketing, Social Media, SxSW
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the...
by Wayne Kurtzman | Feb 7, 2012 | Content, Marketing, mcommerce, Social Media
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the...
by Wayne Kurtzman | Aug 29, 2011 | Content, Marketing, Social Media, Web 2.0
Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This finding is part of a study performed by WebLiquid and RSW/US and highlighted on MarketingCharts.com....
by Wayne Kurtzman | Jun 28, 2011 | Analytics, Content, LBS Location Based Service, Social Media, Web 2.0
In a limited beta today, the Google+ project adds several new layers of community. Here’s a quick summary with more coming soon. The features are designed for both ad hoc and long-term communities, mobile and (is there a non-mobile anymore?) and really does...
by Wayne Kurtzman | Jun 4, 2011 | Analytics, Content, Marketing, mcommerce, Social Media
I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it’s easy to...
