Social Media

Following the Social Buzz of the Super Bowl

February 5, 2011 10:32 pm | 1 comment

There’s more than one way to watch the Super Bowl, the biggest game (and pig-out fest of the year). One is naturally the broadcast of the game. The other...

You Like It – And You Become a Spokesperson

January 31, 2011 8:40 pm | no comments

AdAge reported that your “liking” a product on Facebook could trigger what is being called a “sponsored story.” This is where your smiling (or grimacing)...

Social Media by the Numbers (Via Hubspot)

January 18, 2011 9:49 pm | no comments

Hubspot published a great infographic today. This should help you with some of the “Numbers-Basaed-Rational” to use social media. In case you missed...

Social Snowstorms (Play-At-Home Version)

December 26, 2010 1:33 pm | no comments

Social Media is all about finding relevant content when you need it. In the same way we share a relevant content experience when watching a movie in a theater, a...

Five B2B Social Media Strategies – With Guidelines

December 5, 2010 11:12 am | no comments

Recently I read the idea that there are only five business-to-business (or B2B) social media strategies being used by the Fortune 500 today. While there are roughly...

“… I Thought Turkeys Could Fly” – and Predictions for 2011

November 23, 2010 8:10 pm | no comments

Without a doubt, my favorite Thanksgiving television moment is the “Turkeys Away episode of WKRP in Cincinnati. “Turkeys are hitting the ground like wet...

MBA Candidates Need Metrics, Too

November 14, 2010 11:09 am | no comments

I recently had the privilege of sharing my thoughts on analytics for the next decade with Dr. Venkatraman’s social media class at the Suffolk University Sawyer...