by Wayne Kurtzman | Nov 3, 2012 | Content, Marketing, Social Media
When I travel, I like to hear the stories locals tell about their communities and experiences. Alaska was like the gold mine for these takeaways, if you’ll pardon the pun. After two weeks of watching the sunset at 11PM, visiting with people from Anchorage, to...
by Wayne Kurtzman | Sep 5, 2012 | Analytics, Content, Marketing, Social Media, SxSW
Sarcastic Tone: Nothing makes for better television than political conventions. Despite the tone, there are several takeaways the business event planners should really take to heart, and both US political parties did fairly well. 1. Your target audience is OUTSIDE the...
by Wayne Kurtzman | Mar 15, 2012 | Analytics, gamification, Geolocation, LBS Location Based Service, mcommerce, Social Media, SxSW
Roald Dahl would have loved the South by Southwest conference and festival, or simply SxSW. Borrowing from poet Arthur O’Shaughnessy, Dahl wrote that “We are the music makes, and we are the dreamers of dreams”. At “South-by” as the cool...
by Wayne Kurtzman | Mar 10, 2012 | Analytics, education, gamification, Geolocation, Marketing, Social Media, SxSW
To paraphrase the very social Kermit the Frog, It’s Not Easy Being Geek. That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We’re not just talking about people who bask in...
by Wayne Kurtzman | Feb 7, 2012 | Content, Marketing, mcommerce, Social Media
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the...
by Wayne Kurtzman | Jan 14, 2012 | Analytics, Marketing, mcommerce, Social Media
So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however,...